Intelligence · Analytics
Know what is working. Double down on it.
Most local businesses cannot tell you which channel drove their last ten leads, let alone which one produced the most revenue. Rivyn Analytics connects every source to every outcome so you always know exactly where to invest.
What it does
- Full-funnel attributionEvery lead is tagged by source from first touch, so you know which channel drove the revenue.
- Lead-to-close trackingFollow each lead from capture through pipeline stages to closed job.
- Channel performance dashboardSide-by-side cost-per-lead, close rate, and revenue by channel.
- Monthly performance reportsClear, executive-level summaries emailed to you every month.
The cost of guessing
Every dollar you cannot track is a dollar you cannot optimize.
56%
of businesses cannot accurately attribute revenue to its marketing source.
Demand Gen Report
3x
higher marketing ROI for businesses with full-funnel attribution vs. those without.
Forrester Research
40%
of marketing budget is typically wasted on channels that do not convert.
Neil Patel / Hinge Research
1
dashboard. Every source, every lead, every outcome, no spreadsheets.
Rivyn design principle
Built to accumulate
What it looks like over time.
Month 1
Baseline recorded
Every lead is tagged by source from day one, so the before-and-after math is honest from your first report.
Month 6
Patterns emerge
Cost per bound policy by channel becomes clear. The first budget shifts move spend from what looks busy to what actually binds.
Month 12
Decisions run on data
A full year of attribution across every season and renewal cycle. Next year's budget is built on evidence, not instinct.
How it works
From first click to closed deal, every step tracked.
01
Source tagging from day one
Every Rivyn channel tags leads at the source so attribution is built in from the start.
02
Funnel mapping
Lead stages are mapped to your actual sales process so you see the real conversion path.
03
Revenue attribution
Closed deals are matched back to their source so you know exactly what each channel is worth.
04
Monthly reporting
A clean summary of performance, opportunities, and recommendations delivered every month.
What is tracked
Every lead, every source, every outcome, in one place.
Full-funnel attribution
First touch to closed deal, every step credited to the right source.
Call tracking
Every Voice AI call attributed to the campaign or channel that drove it.
Website analytics
Traffic, conversions, and lead forms tracked with source-level attribution.
Review performance
Review velocity, rating trends, and their correlation with lead volume.
Real-time dashboard
See live lead volume, pipeline value, and channel performance any time.
Monthly email reports
Executive summaries with insights and next-step recommendations.
Built for decisions, not data
Analytics that tell you what to do next.
A dashboard full of numbers is not useful unless it tells you something. Rivyn Analytics is designed to surface decisions: which channel to scale, which to cut, and where the funnel is leaking, not just report what happened.
- Pre-built for your business typeThe KPIs that matter for local service businesses, not generic e-commerce metrics.
- Real-time lead pipelineSee every open lead, its source, and its current stage, live.
- Monthly insight reportsPlain-language commentary on what is working, what is not, and what to do about it.
- Export and shareFull data export for your own analysis or for sharing with your team.
Included on all plans
Stop guessing. Start making decisions with data.
Month to month. Analytics active from day one. No spreadsheets required.